PickUp Coffee Cebu: Branches, the ₱50 Americano and the 2026 Franchise
PickUp Coffee arrived in Cebu in March 2023 with five carts and a ₱50 Americano. By May 2026 the chain had more than 500 stores in the Philippines and about 50 in Mexico, and the Americano was still ₱50. In Cebu you will find it as green carts and kiosks at office towers and malls, a sit-down PICKUP PRIME cafe at SM Seaside, and an app that does most of the ordering.
PickUp Coffee · Cebu
From 58 stores to 500
Tap a topic.
58 to 500+
Growth
58 stores nationwide when the first five opened in Cebu in March 2023. About 400 by June 2025, 420 by August 2025 and more than 500 by May 2026, with a target of 800 by the end of 2026, plus about 50 in Mexico.
Carts, kiosks, one Prime
Cebu
Most Cebu stores are carts and kiosks at offices and malls. The first PICKUP PRIME cafe, with seating, opened at SM Seaside City Cebu on 20 June 2025, and a cup-shaped concept store sits at Pueblo Verde in Mactan.
₱50 Americano
Menu
Americano ₱50, latte ₱70, Kape Kastila and cold brew ₱75, matcha latte ₱85, Sea Salt Biscoff Latte ₱99. Upsizes add about ₱15, so the old under ₱100 rule bends.
Order ahead
App
The PICKUP app takes pre-orders and scheduled pickup, pays by GCash or Maya, and runs points and buy-one-take-one deals. The in-app store locator is the reliable Cebu branch list.
From ₱1.7M
Franchise
Franchising opened in 2026. Reported costs in May 2026: about ₱1.7M for a kiosk, about ₱2M for a cart, ₱3M to ₱4M for a cafe, with an 18 to 24 month payback estimated by the company.
Checked October 28, 2026.
PickUp Coffee menu and prices
| Drink | Price |
|---|---|
| Americano | ₱50 |
| Latte | ₱70 |
| Kape Kastila, Kape Mestizo, Dark Mocha, Cold Brew | ₱75 |
| White Mocha, Matcha Latte | ₱85 |
| Dirty Matcha | ₱95 |
| Sea Salt Biscoff Latte | ₱99 |
| Apple Iced Tea | ₱50 |
| Lychee Iced Tea | ₱60 |
| Upsize | about +₱15 |
| Oat milk | +₱30 |
Prices from the 2025 menu guide; the company said in May 2026 that prices have held steady, and the matcha line launched that month starts at ₱85. Most drinks still come in under ₱100 until you upsize.
Where to find PickUp Coffee in Cebu
The first five Cebu stores opened on 3 and 4 March 2023 at Ayala Center Cebu, Banilad Town Centre, JY Square, Mactan Newtown and Streetscape. Since then the network has spread through the office towers. A 2025 promotion listed Cebu stores at JY Square, Mactan Newtown, Ayala Center Cebu’s Garden Bloc, Pueblo Verde, JEG Tower, Mabuhay Tower, Norkis Cyberpark, Latitude Tower, Cybergate Galleria and SM Seaside. That list is partial and stores open every month; the store locator in the app is the reliable one.
- PICKUP PRIME, SM Seaside City Cebu. The first PRIME cafe in the country opened here on 20 June 2025, with seating, self-order kiosks, croissants and drinks you cannot get at the carts.
- Pueblo Verde, Mactan. A cup-shaped concept store, opened as the chain’s 66th store in the Visayas and Mindanao.
- IT Park. A kiosk by the transport terminal, handy before a jeepney.
The PICKUP app
Order ahead, pick a time, skip the line. The app takes GCash and Maya, earns points, and runs buy-one-take-one deals that the counter does not always mention. Hours are set per store; the 24-hour branches the chain has advertised are in Metro Manila, and no Cebu store has been confirmed as 24 hours. Grab and foodpanda deliver from many Cebu stores too.
Can you franchise PickUp Coffee?
Since 2026, yes. Until then every store was company owned. At the franchise launch in May 2026, the company put a kiosk at about ₱1.7 million, an outdoor cart at about ₱2 million and a 50 to 80 square meter cafe at ₱3 to ₱4 million, including the franchise fee, build, equipment and first inventory. Its own estimate of payback is 18 to 24 months under ideal conditions, and franchised stores are capped at a minority of the network. Treat those as company figures, not a guarantee.
Who runs PickUp Coffee
It was founded in Taguig in February 2022 by Diego Lorenzo, Bien Lee, Jaime Gonzalez and Miguel Macaalay; the first store opened in Uptown Bonifacio that June. In May 2026 Diego Lorenzo was global chairman and CEO and Bien Lee was co-founder and global chief brand officer. Anne Curtis was the first ambassador; Donny Pangilinan joined in February 2025.
Other coffee in Cebu worth the detour: the matcha guide, Punched Coffee and Coffee Bear in IT Park.
Cheap coffee, a cart on wheels and the morning commute. The Retro Van tee rides along.
Suroy Wear · Statement Series
Retro Van.
For the daily drive and the cup that goes with it. Made in the Philippines. ₱999.
Wear the story
Frequently asked questions
How much is PickUp Coffee?
The Americano is ₱50 and most drinks are ₱70 to ₱99 before upsizing, per the 2025 menu.
Where are the PickUp Coffee branches in Cebu?
Carts and kiosks at JY Square, Mactan Newtown, Ayala Center Cebu, IT Park, Cybergate Galleria, Pueblo Verde and many office towers, plus PICKUP PRIME at SM Seaside City Cebu. Use the app’s store locator for the current list.
Is PickUp Coffee open 24 hours in Cebu?
No Cebu store has been confirmed as 24 hours. Hours are set per branch.
How much is a PickUp Coffee franchise?
About ₱1.7 million for a kiosk, about ₱2 million for a cart and ₱3 to ₱4 million for a cafe, according to the company in May 2026.
Who owns PickUp Coffee?
It was founded in 2022 by Diego Lorenzo, Bien Lee, Jaime Gonzalez and Miguel Macaalay. Diego Lorenzo is global chairman and CEO as of May 2026.
Store counts, prices and franchise figures checked 28 October 2026.
