There are flavors in life that go beyond taste—memories you can hold, melt, and savor. For generations of Cebuanos, that flavor is unmistakably Central Ice Cream, a beloved institution that’s been scooping joy since 1955. Long before artisan gelato bars and soft-serve chains, this humble pushcart was already winning hearts with its iconic yellow wheels and trio of sorbetes stacked in cones, passed from one hand to another like a warm memory.
A Taste of Cebuano Heritage
Affectionately known as “dirty ice cream,” Central Ice Cream isn’t dirty at all. In fact, it’s made fresh daily using traditional recipes and time-honored methods. With its distinctive stainless steel cart and bold yellow signage, Central has become a symbol of Cebu’s street culture—a time capsule on wheels, serving childhood nostalgia with every scoop.
From ube, chocolate, to queso flavors, every cone is lovingly prepared by Manong, who’s been serving the same street corner for decades. If you’re lucky, he might even double up your scoops without asking—because for him, it’s not just business, it’s tradition.
More Than a Street Treat – They Cater, Too!
Looking to bring nostalgia and joy to your next event? Central Ice Cream also caters to birthdays, fiestas, school fairs, team buildings, and private gatherings. They serve sorbetes by the barrel, complete with the signature cart and a warm smile that has charmed Cebu for nearly seven decades.
Want to book them for your next celebration?
- You may contact them at +63 956 599 7984
- Send them a message via their Facebook Page
Because nothing makes a celebration sweeter than scoops of joy from the OG.
Beyond Ice Cream, It’s About Community
Watching the long lines that form around the Central cart tells you everything you need to know. From kids running in school uniforms, to office workers on a break, to titas bringing their apos, Central Ice Cream is a multigenerational bonding experience.
There’s laughter, sticky fingers, and even messes that no one minds. It’s the kind of joyful chaos that defines Filipino street food culture. The kind that turns strangers into suki, and suki into family.
Why It’s Called “Dirty Ice Cream”
The term “dirty ice cream” is more endearing than it sounds. It refers to local sorbetes sold on the street, often made with carabao’s milk or coconut milk, and churned by hand or in small batches. Compared to commercial ice cream, it’s less processed, more affordable, and full of character—just like Cebu itself.
A Must-Visit for Every Suroy
Whether you’re a Cebuano returning home or a traveler exploring the Queen City of the South, a taste of Central Ice Cream should be on your list. It’s not on any fancy food guide—but that’s exactly why it’s special.
Because some of the most meaningful suroy moments are found on the sidewalks.
When and Where to Find Central Ice Cream
Location: Usually spotted near schools, markets, and downtown Cebu
Price: ₱10–₱20 per cone (depending on the number of scoops)
Pro Tip: Ask for a 3-scoop cone—the classic combo of ube, queso, and chocolate!
Final Scoop
Central Ice Cream isn’t just a sweet treat—it’s a living tradition. It’s a reminder that simple joys never go out of style, and that in Cebu, history doesn’t just live in monuments, but in flavors shared across generations.
So the next time you’re in the city and hear the clang of that familiar bell, do yourself a favor: chase it.
You won’t just be tasting ice cream—you’ll be tasting history.
Since we’re talking about history…
Central Ice Cream isn’t just a sweet treat—it’s a taste of Cebuano heritage. If you’re feeling nostalgic or simply craving more stories from the past, pair your ice cream adventure with a visit to some of Cebu’s cultural gems. Walk through time at the National Museum of the Philippines – Cebu, explore old-world charm at Casa Gorordo Museum, discover the European-inspired beauty of Capilla Santa Ana Museum in Toledo, or catch the romantic golden hour at Florentino’s in Busay. Each one adds another layer to your journey—just like every scoop of Central’s iconic flavors.
Follow us on Facebook, Instagram, and TikTok and uncover hidden gems of what the Philippines has to offer.
Share your experiences and photos with us using the hashtags #SuroyPH and #DiscoveryPH – we’d love to hear about your journey!